As many people are still working from home they are spending on Coffee & Tea.  The Specialty & Wellness positioning group had the most variance dollars and highest growth performance, an indicator folks are venturing out with their Coffee & Tea routines/varieties.  The Conventional Positioning group is close behind in variance dollars, but growth is more modest.  The Natural positioning group had less variance dollars but the second highest growth rate.  See chart below:

Although Shelf Stable Coffee had the highest variance dollars, the Ready To Drink (RTD) categories had the highest growth rates (and combined the most variance dollars).  See chart below:

For a timely article featuring Coffee & Tea (in a different form) companies (Chicago French Press and TeaSquares) from SPINS, click here: https://www.spins.com/resources-11-black-owned-wellness-brands/

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